Jayco® Announces Annual National Sales Event

April 1, 2010

Nearly Two Hundred Jayco Dealers Participating in the Blue Tag Clearance Event

MIDDLEBURY, Ind. – Aimed at helping families get ready for a summer of quality time spent together, Jayco® announces it’s third annual Blue Tag National Sales Event. Nearly 200 Jayco dealers in the U.S. and Canada are participating in Jayco’s Blue Tag sale, promoting the event through locally placed television, radio and more than two-million sales tabloids made available by Jayco.

Capitalizing on the successful formula of Jayco’s national promotions the past two years, this year’s Blue Tag Clearance event will see a majority of Jayco’s dealers —including all of its largest dealers —hosting special sales and promotions throughout April and May.

“The RV industry has seen many changes over the past year,” said Sid Johnson, Director of Marketing for Jayco. “However, one thing that hasn’t changed is the desire of families to spend solid, quality time together. Camping allows families opportunities to do just that. Our dealers are stepping up in helping us with this promotion and customers are coming through their doors. We anticipate that pent-up demand will help bring outstanding success to this national sales event.”

Jayco’s Blue Tag Clearance Sales Event kicks off April 1, 2010 and will run through May 31, 2010, marking the third consecutive year that Jayco has united all dealers in the U.S. and Canada in one, large-scale promotional effort. The purpose of the sales event is to boost sales by helping dealers reduce inventory to make room for Jayco’s new 2010 products, as well as promote Jayco’s greatest selling attributes—it’s industry-leading two year warranty, free Customer Roadside Assistance, and the renowned liveability of the Jayco product line.

Managed by Jayco’s Dealer Marketing Services, the Blue Tag Clearance Event provides dealers with customizable sales tabloids designed to promote the 2010 Jayco product line. Dealers have the option to mail the tabloids directly to customers, insert into local newspapers or distribute at their dealerships.

In addition to the free customizable tabloids provided to dealers, Jayco also has provided dealers with free “tag-able” TV and radio spots, point-of-purchase kits for showrooms, as well as online promotional campaigns on the company’s website, Jayco.com, and in social media channels.
“We want to help our dealers reach a wide audience in their market area and make it easy for potential Jayco owners to get the information they need to find the perfect Jayco model for their family,” said Johnson.
About Jayco, Inc.

Jayco is the largest privately held manufacturer of recreation vehicles in the world. The company manufactures and markets RVs under the Jay Series, Select, Baja, Jay Feather, Jay Flight, Skylark, Eagle, Octane ZX, Recon ZX, Greyhawk, Melbourne, Precept, Seneca, and Embark brand names. For more information on any Jayco products, call 1-800-RV-JAYCO, visit www.jayco.com, or write to Jayco, Inc., 903 S. Main, Middlebury, Ind., 46540.

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